Book Review: Think Like Zuck

I’ve always said I want to be rich but not famous and decided that the best way to achieve this goal is to come up with some sort of software or app.  When I saw Think Like Zuck and The Five Business Secrets of Facebook’s Improbably Brilliant CEO I knew I had to check it out to see if it gave me any ideas. (probably not. I think I’m too lazy!)

The book is short – under 200 pages – and a relatively quick read.  It is only 5 chapters with 1 being for each of the 5 business secrets: Passion, Purpose, People, Product and Partnerships.

It is a little bit of a biography of Mark, mixed in with the secrets and I found it to be really interesting.  Even if you aren’t looking to make it big with your own business, a lot of things mentioned in the book can help you excel just in your every day life, so if you have any interest in knowing more about Zuck or Facebook, check it out.

I received a free e-copy of this book in order to write this review. I was not otherwise compensated.

About the Book

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company

 

In eight years, Facebook has gone from a dorm-room novelty to a company with over 1 billion users, more than 42 million pages, and over 9 million apps (as of November 2012). It is one of the fastest growing companies in history, an essential part of everyday social life, a way to connect to with friends and family, and a mechanism to promote what we love. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in current events like the Presidential Election and the Olympics.

 

Facebook changed the way millions communicate, engage, and consume information and products. In her new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg (McGraw-Hill Professional; January 2013; HC, $25.00), social media trailblazer Ekaterina Walter answers the questions everyone is asking: How did a nineteen-year-old Harvard student create a company that has revolutionized the Internet and how did he grow it exponentially in such a brief period? What can we learn from him and others that were brazen enough to change the way we see our digital world? Walter explores the critical elements that drive the success of Facebook and the businesses like it—Zappos, TOMS, Threadless, Dyson, and others. You will learn the 5 P’s of “Zuck-like” companies and their strategies for success and growth: passion, purpose, people, product, and partnerships.

Category: Book Review
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