Crowd-Funding is a really awesome new trend and a new spin on social media. Using various websites (Kickstarter probably being the most popular) those who have great ideas but not the money to fund these ideas can pitch their ideas to the public in hopes that they will donate money to help fund them.
I have been involved in several of these type of projects – as a donor. Some of these projects have gotten funded and some have not. Some have gone above and beyond what they were looking to raise (Veronica Mars movie, anyone?) and others have made just about their initial request in funding.
Hacking Kickstater is a book by Patrice Williams Marks that anyone considering starting a crowd funding project must check out. Kickstarter says that about 44% of their projects get funded – except the numbers are a bit skewed and these focus on only dance related projects. Other categories are much less.
The book is rather short, but full of really great insight and information that anyone considering starting a kickstarter (or other similar site) should definitely read and use to their advantage before making their projects live.
If you have already launched a project and it failed – this book will also help you figure out what to do in order to try it again and this time get it to succeed.
One of my favorite bands, Honor Society, has done 2 successful kickstarter campaigns in the last few years. One funded their independent EP “Serendipity” – I think that this is a great tool for independent bands because they can get support from their fans that would be similar to getting support from a major record label – without having to conform to label standards and still have the ability to do things their way. If you’re an indie band – certainly check out this book before you consider launching anything!
About the Book
So you have this great idea for a book, video game, water hovercraft, app, newfangled watch, dance project, but you don’t have the money to produce it. You’ve heard about this new thing called “crowd-funding,” and believe this will be your ticket. Simply post a project to any number of sites and the money will begin to roll in, right? Wrong.
Unfortunately, according to a Kickstarter representative, “Only 44% of projects get funded.”
I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.