While this book speaks more towards using Google AdWords to sell your product, a lot of the techniques can probably be used to help get hits to blogs that have great content even if they aren’t selling something as well. The book has a lot of content, 36 chapters. It starts with “Wait! Before You Read This Book…” with how to read it if you are a veteran or a beginner with AdWords and also has supplemental material for you to check out.
You can and should use this book as a guide before spending your money. There are lots and lots of tips to help you plan out what you want to do so that you can use your money in the most effective way. There’s information in here that Google won’t tell you and how to make sure that your niche gets seen.
A lot of great information, though a bit overwhelming. If I decide to use AdWords I will probably skim through this book a couple of more times to make sure that I am approaching everything the right way!
I received a free e-copy of this book in order to write this review. I was not otherwise compensated.
About the Book
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.
Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including Chatmeter | Reputation Management Software for Chains and Agencies, flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Google’s Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords.
Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales.