I’m always looking for PR tips because they not only can help you promote your blog, but yourself as well if you find yourself in the market for a new job. And any book that calls itself “little” means I’ll be able to read it relatively quickly, so I’m all in! The book is little – it is under 100 pages! It focuses on self branding, media relations, social media (which I know is my downfall with this site – I cross post all my blog posts to twitter and facebook but I don’t interact on the pages nearly as much as I should to keep people interested!), networking, speaking engagements, cause-related marking and selecting a PR agency.
I liked that each chapter highlighted “a must” related to the chapter as well as “a must not…” to guide the reader in the right direction! The book also includes several case studies which I enjoyed seeing as examples as well!
I received a free e-copy of this book in order to write this review, I was not otherwise compensated.
About the Book
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company’s credibility and brand . . . if you know the tricks of the trade.
The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you’re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:
Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition.
Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters.
Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. And more . . .
The book features quick tips on key topics including networking, speaking engagements, and how to select a PR agency—should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.
As an entrepreneur, you need every helpful tool you can get your hands on! Now you’re armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.
About the Author
Jennefer Witter is the CEO and founder of The Boreland Group Inc. (www.theborelandgroup.com), a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area. A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.