Book Review: The Little Book of Big PR

Katie December 5, 2014 0 Comments

I’m always looking for PR tips because they not only can help you promote your blog, but yourself as well if you find yourself in the market for a new job.  And any book that calls itself “little” means I’ll be able to read it relatively quickly, so I’m all in!  The book is little – it is under 100 pages! It focuses on self branding, media relations, social media (which I know is my downfall with this site – I cross post all my blog posts to twitter and facebook but I don’t interact on the pages nearly as much as I should to keep people interested!), networking, speaking engagements, cause-related marking and selecting a PR agency.

I liked that each chapter highlighted “a must” related to the chapter as well as “a must not…” to guide the reader in the right direction!  The book also includes several case studies which I enjoyed seeing as examples as well!

I received a free e-copy of this book in order to write this review, I was not otherwise compensated.

About the Book

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company’s credibility and brand . . . if you know the tricks of the trade.

The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you’re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:

Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition.

Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters.

Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. And more . . .

The book features quick tips on key topics including networking and how to find Australian resident director services price–should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.

As an entrepreneur, you need every helpful tool you can get your hands on! Now you’re armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.

About the Author

Jennefer Witter is the CEO and founder of The Boreland Group Inc. (www.theborelandgroup.com), a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area. A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.

Book Review: The Good Girl’s Guide to Bad Boys

Katie December 5, 2014 0 Comments

Seeing as how I am one to love a “bad boy”, I had to read this book. The book starts with Andrea and her friend Kenzi leaving for university.  But since the dorm rooms are so expensive, the two are instead renting rooms in a flat – just don’t tell their parents.  Kenzi is rooming with a guy named Seb while Andy is rooming with a guy named Hunter – who thinks that Andy is a male and not a female.  Needless to say, they don’t exactly make a great first impression on one another.  As it turns out, Seb and Hunter are brothers (with different mothers) and their father is the leader of a gang.  Andy gets dragged in to all the gang business, while Kenzi is left in the dark.

This book was a real page turner, and I was kind of bummed that I had started it just before I wanted to get to sleep as I couldn’t wait to see what was going to happen – but couldn’t keep my eyes open anymore. (I managed to push through and get through the first half of the book and finished  the rest as soon as I woke up!)  There is a lot of action and drama and Andy and Hunter end up having an interesting relationship and dynamic. One minute they hate each other, the next they are making out… Would this Good Girl change this Bad Boy? Or is it the Bad Boy that is changing the Good Girl?

A fun, dramatic and action-packed book.

I received a free e-copy of this book in order to write this review. I was not otherwise compensated.

About the Book

There’s nothing better than a bad boy…

When feisty break dancer Andrea left for university, she thought she was ready to step into the real world. But she wasn’t prepared for meeting her new neighbour, Hunter.

Arrogant, dangerous and a bit too sexy, Hunter’s everything Andrea knows she should resist…and can’t.

But when she gets swept up into Hunter’s dark, mysterious family, it seems that falling for a seductive rebel might not be all it’s cracked up to be and infact that is what most White Singles Dating is all about these days. Is this good girl really ready to take on a bad boy?

Wattpad sensation Katie Hart is the queen of bad boys! Her debut, The Good Girl’s Guide to Bad Boys, is perfect for fans of Kirsty Moseley.

Book Review: Billy Joel

Katie December 5, 2014 0 Comments

Billy Joel is a biography about none other than Billy Joel. Of course!  The book is cool because instead of being boring and saying “Chapter 1” each chapter is named after one of Billy’s song titles! It also includes photographs throughout the book which you know is my favorite 🙂  The book starts with the history of Billy’s family in Nazi Germany and how they ended up coming to America.  I liked also how it talked a bit about who the girls are that some of his songs are about! Always nice to find out who or what was the inspiration for songs and I love when artists share that type of information, even though a lot of times the songs can be interpreted in many different ways.  There was also talk about how he got into piano lessons and how when he learned he could play things by ear, it got more interesting for him.  Overall a book jam packed with lots of information about Billy Joel and if you are even the most casual of Billy Joel fans – I’d consider this to be a must read!

I received a free e-copy of this book in order to write this review, I was not otherwise compensated.

About the Book

In Billy Joel, acclaimed music journalist Fred Schruers draws upon more than one hundred hours of exclusive interviews with Joel to present an unprecedented look at the life, career, and legacy of the pint-sized kid from Long Island who became a rock icon.

Exhibiting unparalleled intimate knowledge, Schruers chronicles Joel’s rise to the top of the charts, from his working-class origins in Levittown and early days spent in boxing rings and sweaty clubs to his monumental success in the seventies and eighties. He also explores Joel’s creative transformation in the nineties, his dream performance with Paul McCartney at Shea Stadium in 2008, and beyond.

Along the way, Schruers reveals the stories behind all the key events and relationships—including Joel’s high-profile marriages and legal battles—that defined his path to stardom and inspired his signature songs, such as “Piano Man,” “Scenes from an Italian Restaurant,” “New York State of Mind,” and “She’s Always a Woman.” Throughout, he captures the spirit of a restless artist determined to break through by sharing, in his deeply personal lyrics, the dreams and heartbreaks of suburban American life.

Comprehensive, vibrantly written, and filled with Joel’s memories and reflections—as well as those of the family, friends, and band members who have formed his inner circle, including Christie Brinkley, Alexa Ray Joel, Jon Small, and Steve Cohen—this is the definitive account of a beloved rock star’s epic American journey

Book Review: Handmade Christmas

Katie December 5, 2014 0 Comments

I just love looking at cute crafts. Sometimes I try to make them myself other times I just look and never find the time to make things.  The cover of Handmade Christmas really caught my attention. Everything was SO cute!  I mean, just look at that pinecone gnome! The book has a guide to all of the supplies you might need (handy!) and then over 20 different projects that you can make. The only downside is it seems these all call for glitter (it is Glitterville’s book, after all) but that is banned in my house! (It gets everywhere and stays stuck to you for days!)  Some the glitter really completes the look so I’ll have to see if there are any where you can get away without sprinkling glitter all over the place and still have it look whimsical.

SO many great and cute ideas… so little time…  I do really want to try the glitter village (it would be great for my doll Zac!) but we’ll see what happens.  And of course, if I can get my hands on any pinecones I’ll end up with a gnome village!   The gingerbread cookie kids are adorable and also look like they’d be pretty simple and fun to make… So would the nutcracker candy bucket.  And the tips on how to make the Christmas Log actually made me go “ooh!” outloud.  Never thought to use a glue gun to create texture and wood grain!

I received a free e-copy of this book in order to write this review. I was not otherwise compensated.

About the Book

Have yourself a Glittery Little Christmas — with twenty new whimsical, winter-wonderful projects from the Craft Elves at Glitterville!

 Following the success of Glitterville’s Handmade Halloween, Glitterville is back for the sparkliest holiday of all! Glitterville’s Handmade Christmas is as bursting as a mantle-hung stocking with twenty new whimsical, winter-wonderful craft projects that will fill your home with sleighfuls of cheer. Hundreds of beautiful, easy-to-follow, step-by-step full-color photos and how-tos make the crafting fun and the results foolproof. From a Jolly Dolly Holly Wreath or a charming Glittery Village you can nestle into its own Sparkle Forest, to the frostiest Magic Snow and the jolliest pine-cone-bodied Glitter Gnome, “yule” find everything you need to make your home glisten and shine this holiday season!