I don’t use an instagram for my blog – though I have been considering it. That’s why I was interested in reading Instagram Power and trying to find out more about how it could be used when it comes to your “brand” and not just me sharing funny pictures that were drawn on my lunch. I use Instagram to “research” (aka search hashtags) for my fan sites, so I can see how this can be a great tool for a business but I’m still not sure it’s for me as a blogger. Actually, I can think of plenty of things I could post but I schedule blog posts WAY in advance (and Instagram is a more “in the moment” type app) and I’m not sure how to successfully have a personal and business account on Instagram. I would take an effort to switch back and forth and I’m lazy!
After reading the book, I don’t think Instagram is for MY brand just yet – but that doesn’t mean that it can’t be a powerful marketing tool for YOURS. There is even a way to figure out (the 5-10-20 rule) in the book if Instagram would be beneficial to you.
If you are trying to sell something and thinking about using Instagram as a catalyst then I definitely recommend you check out this book because I think it will sway you to use instagram – but in addition it will also give you some great tips on how to go about presenting your product to get a response out of your readers as well as people who may just stumble upon your hashtag.
I received a free e-copy of this book in order to write this review. I was not otherwise compensated.
About the Book
How to Build Your Brand and Reach More Customers Through the Power of Pictures
By Jason Miles, Author of Pinterest Power
A picture says 1000 words! Proven strategies marketers and entrepreneurs can use to leverage
today’s hottest platform for reaching more customers and making more sales
Take a picture, pick a filter, post. The photo and video-sharing app Instagram is the most important marketing tool of the year: Less than two years after its launch, its daily users surpassed those of Twitter, and the site recently exceeded to 100 million registered users mark soon after; Facebook bought the company last year for $1 billion has millions of followers, billions of images – and thousands of businesses using the app to connect with customers, tell stories, build a brand, and create a lasting impression.
Think you can’t market with pictures? INSTAGRAM POWERtakes readers from basic to advanced marketing methods—from getting set up with an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. It provides easy-to-implement action steps, business oriented strategies, and simple tips to guide entrepreneurs and marketers through a series of achievable activities to grow a business using the popular app.
Author Jason Miles understands the power of visually-driven marketing – not only is he the author ofPinterest Power but he and his team have first-hand expertise in Instagram marketing. In the book they outline best practices, drawing on their own examples, and case studies from successful marketers and business owners.
Miles also shows how to use in conjunction with other popular social media sites, including Facebook, Twitter, and Tumblr
Jason Miles (Lake Tapps, WA) is a cofounder and marketer at Liberty Jane Clothing. With more than 200,000 digital pattern guidebooks downloaded from its ecommerce site, Liberty Jane has total revenue in the six figures and is on its way to being a million dollar business. Miles is also the Vice President for Advancement (Marketing, Development, and Human Resources) at Northwest University, where he’s responsible for enrollment marketing, as well as branding, alumni relations, and fund-raising.