SEO Basics for Bloggers is a book written from the transcript of a roundtable discussion between Tricia Meyer and Eric Nagel with hosts Deborah Carney and Vinny O’Hare. Learn more about it on Web Chimpy. Since it is based off a transcript, it reads like a chat room more so than a book, which I thought made things a bit quicker and easier to read.
Is SEO worth it?
Well, yes it is! No one can dispute the value of rankings in Google. However, SEO is a pretty big technique that you have to implement. It takes planning and research to bring out its effectiveness.
SEO is “Search Engine Optimization” which is where your blog shows up in search engine pages based on the keywords that people use. You want to use these keywords in your blog – even if they are misspelled! (The group suggests spelling the work properly but also including a note like “Often spelled as: __” so your will have both the correct and incorrect keywords listed in your post)
The discussion revolves a lot around WordPress, but the ideas that they are giving you can be used for any blogging platform. Just keep in mind that different platforms name things differently so you may have to poke around a bit in order to figure out what the equivalent to a permalink may be.
SEO was something that confused me before reading this book. While I wouldn’t say I am now an expert, I certanly do have a better grasp on the concept and what I should be doing to help increase my SEO not only on my blogs, but on my HTML websites as well.
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